Monday, November 2, 2009
Mr. Opportunity
A decade ago I bought a new Honda Civic. The nice folks at the dealership still seem to labor under the misapprehension that I'll be able to buy a new car again at some point in my life. That's looking increasingly improbable. Hope springs eternal and whatnot, so they send me postcards and letters asking for my business. Indeed, I once received a mailer with an enticing scratch-off pad. You know, like on Lottery tickets? It was from their service department and under the metallic blot was my personal service discount! I pulled a coin out of the nearest child's hand and began scratching furiously. Would I get a free tune-up? Maybe half off a timing belt replacement!
But my enthusiasm was naive and misplaced. Much like Ralphie decoding Little Orphan Annie's secret message, I was playing the chump. My personal discount was for $2 off any service. That's two dollars off. At a freaking car dealership! Somewhere, in the quietest, most remote part of my brain, the last non-cynical cell in my body cried out: "Son of a bitch!"
Which leads us to Mr. Opportunity up there. Last summer I got another solicitation from the sales department. They managed to insult my intelligence by mistaking the plural for the possessive. There was no shock or hurt this time. I'm a lot tougher now. After a disdainful snort, I made a solemn vow to myself. If I had the money for a new car, I'd take my business elsewhere.
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